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Facts & Statistics of Keurig & K-Cup

Keurig has a wide range of products such as coffees, drinking water, fruit juices, dairy drinks.
James Pagan Oct 23, 2019

Meaning

"Keurig" is a Dutch word which means "excellence"
Keurig, established in 1998, is a leading beverage brewing system producer in today's world. It produces K-cup pods aka single-serve coffee pods and other brewing and beverage items for office and home use.

Founder

John Sylvan and Peter Dragone are the founders of Keurig.

Owner

Owner - Keurig Dr. Pepper In 1996
Ex-owner - Keurig, Inc. In 1992

Headquarter

Headquarter - Burlington, Mass

Packaged Market

Controls roughly 20% of the packaged-coffee market in the United States.

First Launched

At first, the appliance was launched for office use only

Retail Store

Keurig has only one retail store
  • Location - Burlington Mall in Burlington
  • The store opened in 2013 and is still the only one

Not Green Mountain

Green Mountain is not equal Keurig
  • Green Mountain Coffee Roasters acquired 65% of Keurig

Varieties

500 different beverage varieties
  • Tea
  • Hot chocolate
  • Cider, and more

Revenue

Keurig is basically a one-product company
  • 80% revenue only from K-Cup which is $3.6 billion in 2015
  • The majority of the company's profit comes from K-Cup sales

Partners

Most sales by Keurig
  • 8.7 million brewers sold by Keurig
  • 0.5 million reported sold by licensed brewer partners

Origin

Keurig offers single-origin coffees from:
  • Costa Rica
  • Mexico
  • Nicaragua
  • Guatemala
  • Colombia
  • Brazil
  • Kenya,
  • Ethiopia
  • Sumatra

Keurig Brands

  1. Van Houtte
  2. Timothy's World Coffee
  3. The Original Donut Shop
  4. Diedrich Coffee
  5. Café Escapes
  6. Green Mountain Naturals
  7. Green Mountain Coffee
  8. Barista Prima Coffeehouse
  9. Coffee People
  10. Donut House Collection
  11. Revv
  12. Tully's Coffee
  13. Vitamin Burst

Enemy of Environmentalists

  1. Serious flack for its environmental waste
  2. “Kill the K-Cup” An online organization stated petition against K-Cup
  3. #killthekcup
  4. K-Cups will be recyclable by 2020

Future Goal by 2025

  • Packaging materials by ensuring 100% recyclability
  • Compostability and using 30% recycled material
  • Zero waste to landfill across our operations
  • 100% of electricity from renewable
  • Partner with the highest water-risk communities where operate to replenish 100% of water
  • Increase water use efficiency by 20% by 2025

Fortune 500 Rank

  1. 2009-427
  2. 2010-378
  3. 2011-404
  4. 2012-417
  5. 2013-427
  6. 2014-430
  7. 2015-437
  8. 2016-413
  9. 2017-416
  10. 2018-418
  11. 2019-409